Zoe Chicco: Fine Jewelry
Handcrafted fine jewelry with a California cool sensibility — now on Shopify Plus.
Zoe Chicco partnered with Codora Labs to elevate their direct-to-consumer jewelry experience on Shopify Plus. We delivered a refined digital storefront that reflects the brand's handcrafted luxury, improves the personalization journey, and provides the stability and speed needed for a 25-year-old brand operating at scale.
Mapped the full customer journey — from discovery through to made-to-order fulfillment — to inform platform decisions
Prioritized data continuity to protect 25 years of customer relationships and order history
Designed the platform to support high-traffic campaign moments, seasonal launches, and celebrity-driven demand
Preserved Zoe Chicco’s refined, editorial visual language across every touchpoint
Streamlined the personalization journey — from charm selection to engraving — reducing friction at every step
Optimized mobile experiences for a luxury audience that shops and discovers on the go
Built a made-to-order workflow integrated directly into the Shopify Plus storefront
Implemented flexible checkout logic to handle personalized, engraved, and one-of-a-kind pieces
Integrated Klaviyo for segmented email and SMS marketing tied to customer preferences and purchase history
Optimized theme performance to ensure fast load times across high-resolution jewelry imagery
For over 25 years, Zoe Chicco has been handcrafting fine jewelry from her Los Angeles studio —
pieces worn by celebrities, trendsetters, and loyal customers worldwide. But as the brand’s
digital presence grew, the legacy platform couldn’t keep up. High-resolution jewelry imagery
loaded slowly, the personalization experience felt disconnected, and made-to-order workflows
relied on manual processes that limited the team’s ability to scale.
Codora Labs
partnered with the Zoe Chicco team to build a refined Shopify Plus storefront designed
specifically for luxury jewelry. We migrated 25 years of customer data and order history,
implemented a streamlined personalization flow for charms and engravings, and integrated
Klaviyo for targeted marketing campaigns tied to customer preferences.
The result
is a digital flagship that honors the brand’s handcrafted ethos while delivering the
performance and flexibility needed for modern luxury ecommerce. From editorial-quality product
pages to a frictionless mobile checkout, every detail was designed to convert discovery into
lasting customer relationships.
The challenge
- The existing platform struggled to handle growing traffic from editorial features and celebrity endorsements
- Product presentation didn’t reflect the quality of handcrafted, fine jewelry — high-resolution imagery was slow to load and poorly displayed
- The personalization experience (charms, engraving, birthstones) was clunky and created purchase friction
- Made-to-order workflows relied on manual processes with limited visibility into production timelines
- Marketing automation was disconnected, limiting the ability to run segmented campaigns around new collections and seasonal launches
- Mobile conversion lagged behind traffic — a significant gap for a brand with a discovery-driven audience
The solution
- Migrated 25 years of customer data, order history, and product catalogs to Shopify Plus with zero data loss
- Built a streamlined personalization flow for the Itty Bitty collection — charms, engravings, and birthstones — with real-time previews
- Implemented a made-to-order fulfillment system with clear production timelines and automated customer updates
- Launched Klaviyo-powered email and SMS campaigns segmented by purchase behavior and product preferences
- Re-themed the storefront to showcase high-resolution jewelry imagery with fast load performance
- Optimized the mobile shopping experience to close the gap between discovery and conversion
Grow with Codora
