Blak: Fashion eCommerce

NZ designer fashion — LUXE, LOVE, BASICS & BRIDESMAIDS — meets premium eCommerce.

Blak partnered with Codora Labs to transform their online fashion presence. We delivered a premium Shopify experience with custom theme development, advanced product filtering, and a seamless checkout flow that maximises conversions.

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Strategy

Migrated from Lightspeed POS to Shopify POS to unify online and in-store systems

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Upgraded site functionality and backend logic to improve team efficiency and conversion

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Delivered a future-ready omnichannel experience under tight timelines

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Design

Conducted a performance and usability audit of the Shopify theme

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Re-themed the site to boost conversion and streamline content workflows

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Ensured consistency between digital and in-store experience with updated UX

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Development

Migrated Blak from Lightspeed to Shopify POS for seamless omnichannel control

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Implemented Click and Collect functionality for improved customer fulfilment

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Enabled gift-with-purchase logic using BOGOS for dynamic promotions

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Integrated Givy for cross-channel gift card use (in-store and online)

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Connected Indigo8 for store-level inventory and clearance pricing management

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Connected Klaviyo for email and SMS marketing automation

Blak needed to evolve their retail and digital systems fast, with Black Friday approaching and customer expectations rising. Their POS and ecommerce platforms were disconnected, promotions were limited, and the site wasn’t converting as it should.

Codora Labs stepped in to deliver a complete omnichannel transformation: migrating to Shopify POS, enabling Click and Collect, implementing advanced promotional tools, and refreshing the site theme for both speed and performance. We also connected Givy to allow gift cards to be used across touchpoints, integrated Indigo8 to manage inventory and clearance pricing across stores, and connected Klaviyo for automated email and SMS marketing.

Blak now has a cleaner, faster, more connected experience - ready for both peak season and long-term growth.

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The challenge

Disconnected systems and limited flexibility.

Retail and ecommerce were siloed: Lightspeed POS disconnected from Shopify
Gift cards couldn’t be used both in-store and online
No Click and Collect offering for omnichannel customers
Promotional capabilities were limited (no dynamic GWP or BOGO)
Existing theme underperformed in both UX and conversion
No centralised inventory control or clearance pricing setup

The solution

One connected ecosystem. Delivered fast.

Migrated from Lightspeed to Shopify POS for unified commerce
Enabled cross-channel gift card redemption via Givy
Introduced Click and Collect functionality
Built custom landing pages with PageFly for campaign flexibility
Integrated Indigo8 for multi-store inventory and clearance pricing
Re-themed the Shopify store for better conversion and easier internal management
Connected Klaviyo for email and SMS marketing automation