Astrid Wild: Outdoor Wear
Swedish outdoor fashion — Designed by women, for women — meets premium eCommerce.
Astrid Wild partnered with Codora Labs to elevate their digital presence. We delivered a high-performance Shopify experience with a focus on size-inclusivity, sustainable European production, and a seamless shopping journey for outdoor enthusiasts.
Challenging the outdoor norm with size-inclusive, female-centered designs
Small-scale, sustainable European production nearby our home market
Co-creation with our community to ensure real outdoor needs are met
Exceptional fit using unique patterns designed by our all-female team
Simplistic Nordic aesthetic with feminine cuts and functional features
Versatile outdoor apparel that transitions from nature to urban social life
High-performance Shopify Plus storefront optimized for conversions
Advanced size guides and automated fit experts for a seamless experience
Optimized backend for managing large size ranges and sustainable inventory
Integrated Klaviyo for high-touch email and SMS marketing automation
Astrid Wild was founded by Maria & Jemina based on the insight that the outdoor industry was
male-oriented. Their passion is making outdoor life more inclusive, attractive, and comfortable
for all women, inspiring a life connected with nature.
With unique patterns designed
by an all-female team and a commitment to sustainable European production, they offer 42 pants
sizes to fit every body. Codora Labs stepped in to elevate their digital experience, focusing on
high-performance design, size-inclusive UX, and a seamless shopping journey that reflects the
brand's premium outdoor aesthetic.
Astrid Wild now has a high-performance storefront
that matches their premium quality - ready for global growth.
The challenge
- Outdoor industry lacked inclusivity and feminine-fit options
- Difficulty managing 42 different pants sizes across a digital storefront
- Sustainability communication was disconnected from product pages
- Need for community co-creation tools to refine performance apparel
- Existing theme lacked the premium feel required for a high-end niche brand
- Requirement for high-performance UX to maximize global D2C conversion
The solution
- Modernized Shopify Plus experience designed for active women
- Advanced Size Guide and Fit Assistant for confident purchasing
- Community engagement tools for real-time product feedback
- Transparent sustainability highlights integrated into every product page
- High-speed mobile optimization for outdoor enthusiasts on the go
- Refreshed brand identity with premium Swedish outdoor aesthetics
- Full marketing automation via Klaviyo for deeper community connection
Grow with Codora
